Alexandra louise champion hackett and also known by many as mini swoosh in just a few short years the brand has shown at london fashion week partnered with global retailers and worked with numerous celebrities from kendrick lamar to frank ocean.
Alex hackett mini swoosh.
You may be familiar with the name mini swoosh or the irl person behind it alexandra hackett the australian born london based designer has racked up nearly 80k followers on instagram where she showcases her penchant for nike products and her personal style as well as the unique pieces she s created from repurposed nike garments and accessories.
Finess honeys mini swoosh may 25 2017 by zaneta vincent 0 comments a menswear designer and creative from australia alexandra hackett who you may know well as mini swoosh currently resides in london pioneering to close the gap in unisex streetwear with her brand alch which ranges repurposed nike items turning them into killer one of a kind pieces.
Her personal brand mini swoosh dives into the more experimental side of her deconstructive projects whilst giving homage to the brand nike which has heavily inspired her design career.
Australian born designer alex hackett uses product packaging like nasa space foil or bubble wrap in order to create unique pieces for her own label alch she also has a deep passion for nike and repurposes garments and accessories to be seen on her 105k strong instagram channel miniswoosh.
Also known as mini swoosh the designer details fashion s sustainability crisis and the importance to innovate with.
Alexandra louise champion hackett and also known by many as mini swoosh in just a few short years the brand has shown at londo.
Alexandra louise champion hackett and also known by many as mini swoosh in just a few short years the brand has shown at london fashion week partnered with global retailers and worked with numerous celebrities from kendrick lamar to frank ocean.
135 1k followers 282 following 362 posts see instagram photos and videos from miniswoosh miniswoosh.
With 2017 s nike air max day drawing closer we spoke we headed other to east london to talk to alex hackett aka mini swoosh about her participation in this year s nike vote forward campaign.
In this episode alex details her early career from working in the sneaker retail space to participating in 2017 s nike vote for you competition to creating her brand.
Alexandra hackett is the founder of studio alch short for her name.
Alexandra hackett is the founder of studio alch short for her name.